Real estate marketing isn't just a one-page flyer or an MLS listing anymore. Whether you're renting out a spare room, leasing up an apartment complex, or selling single family homes through a REALTOR or by owner, you need the right package of tools to reach your renters and buyers where they are -- online.

We've personally bought and sold real estate ourselves, so we have empathy for the challenges on both sides of the transaction.

Here's what else we recommend:

1. Reliable. Shows up, does what they say they'll do.

2. Experienced. Photographing professionally for at least 5 years, and preferably longer.

3. Storytelling. Understanding how to elevate the experience of walking virtually through your property, showing off the features that will catch the eye of your renter or buyer.

4. Tech savvy. Understanding how your photos, video, Matterport, and so on will be used in the online platforms where you'll be listing.

If you're selling a home, your Realtor or broker can list your property on MLS. This listing also gets your property onto Zillow, Realtor.com, Homes.com, Redfin, and other crucial platforms for marketing your property.

If you're planning to rent out your apartment, condo, townhome, or detached single family home, you'll get reasonable market coverage with:

1. Airbnb

2. Evolve

3. VRBO

These are the top short-term rental and long-term rental platforms. A local real estate agent can also act as your property manager and market the property for you.